Category: Healthcare

  • How a Practice Analysis Can Open Up New Tax Planning Opportunities

    How a Practice Analysis Can Open Up New Tax Planning Opportunities

    A comprehensive medical practice analysis involves digging into detail. The overall goal, of course, is to find opportunities for improvement.

    Whether those opportunities are financial, qualitative, efficiency-based, or even personal, the question is the same: how can we create the same profitability, but spend less time doing it, so we can spend more time with our loved ones?

    Is the most important profitability measure how much net income and net free cash flow is available to the owners? Or is it how much net income and net free cash flow is available to the owners after taxes?

    A hidden gem of performing a comprehensive medical practice analysis can often be how it can open up new tax planning opportunities.

    Here are a couple of examples:

    20% Pass-Through Business Income Deduction

    Have you heard of the new 20% qualified pass-through business income deduction effective in 2018? In short, up to 20% of certain eligible net income from pass-through businesses may qualify to be deductible to business owners.

    However, for professional service businesses, if an individual taxpayer’s taxable income is too high, this deduction could be reduced, or phased out entirely. This potential phase-out, however, does not apply for non-professional service net income. Is everything you do in your medical practice really considered professional service?

    A properly designed analysis should include a profitability analysis by department and/or various revenue streams providing a break-out of net income by department.

    If your practice shows profit in areas that would not be considered professional service, that highlights an opportunity to maximize the potential benefits of this new deduction!

    But, you have to identify and determine these separate profit centers. Next steps? How can we reasonably apply expenses in a fashion that maximizes our profits within our non-professional revenue departments? Consider prioritizing efforts to reduce costs and/or increase revenue within those areas of our practice over our professional service offerings.

    What’s the best tax deduction?

    It’s the one where you get a deduction, but keep the money! What is this magical deduction, you ask? We’re talking about contributions to your tax-deductible retirement plan(s).

    A properly designed analysis should include a comprehensive review of your current retirement plan. Do you have the right plan? Are you maximizing what you can contribute to the plan? Have you ever explored a defined benefit plan or a cash balance plan?

    In certain cases, a defined benefit plan may also help maximize the new 20% qualified pass-through business income deduction!

    If you don’t know what a defined benefit plan or a cash balance plan is, you should talk with your financial advisor to find out if one could be the right fit for your practice.

  • Webinar: Physician-Owned Clinics & Tax Reform Opportunities

    Webinar: Physician-Owned Clinics & Tax Reform Opportunities

    Presented by Healthcare CPAs and Practice Advisors Nicole McOmber, CPA and Brian Newton, CPA, this webinar looks at a wide range of tax opportunities that impact physician-owned clinics.

    You’ll learn:

    • The impact of the Qualified Business Income Deduction
    • The new real estate and rental opportunities
    • The benefits of selecting the optimal corporate entity
    • The new regulations for deducting meals and entertainment expenses

    Who Should Attend?

    • Practice Managers
    • Physicians
    • Clinic Financial Managers

    Two Viewing Options:



  • PNW Medical Managers Conference – Topic Survey Results

    PNW Medical Managers Conference – Topic Survey Results

    My colleagues, healthcare practice advisors Brian Newton, CPA and Elliott Tracy, CPA and I attended the Pacific Northwest Medical Management Conference in Tacoma. The May 8 – 10, 2019 event was held at the Tacoma Convention Center and the Hotel Murano in downtown Tacoma, Washington. 

    It was a terrific opportunity to connect with our Pacific Northwest healthcare practice clients, our strategic partners and a great event to meet some new folks in the practice management community. 

    First, a huge congratulations to Sharon Lang, Operations Manager at Washington Orthopedic Center. Sharon was the winner of the Jones & Roth gift basket, which included a host of tasty Oregon-based treats and beverages. 

    A couple of highlights for our team:

    On Thursday, May 9th, Brian and Elliott facilitated two excellent roundtable discussions regarding the practice benchmarking process. Most of the practice managers indicated that they were engaging in benchmarking and related their challenges and successes. Several indicated that they were challenged to find relevant data by specialty and understand how to start the process. Others mentioned that they felt that the methodology could create constraining expectations. Successes included compiling a  summary of KPI’s for Providers and the benefits of increased viability to opportunities for improvement. The group definitely reached a consensus that benchmarking was a worthwhile endeavor.  

    We surveyed the attendees of the PNW Medical Managers Conference on which topics were most relevant to their practice, and the results are in.

    We received responses from 64 Practice Managers who ranked their topics as follows:

    1Front Office Success
    2HR & Recruiting
    3Financial
    4Legal
    5Technical
    Photo of the Healthcare Topic Survey results

    Front Office Success is a topic that has consistently ranked high. This year we are hearing that HR compliance/best practices, and provider and staff recruiting/retention are primary challenges. 

    This excellent topic input helps the Jones & Roth team plan our healthcare webinar series. Our next webinar is “How Physician-Owned Practices Can Leverage Tax Reform Opportunities.”

    Thank you to all the terrific folks we connected with at the conference. We are looking forward to seeing you next time. 

  • Connect with us at the PNW Medical Managers Conference in Tacoma

    Connect with us at the PNW Medical Managers Conference in Tacoma

    The Pacific Northwest Medical Management Conference is coming up on May 8-10, 2019 at the Hotel Murano and the Greater Tacoma Convention Center. We are looking forward to this opportunity to connect with our clients, partners, and the entire practice management community. 

    This year the conference theme is Uncork Your Potential, which is precisely what our CPA and Healthcare Advisors do as we work with our medical practice clients throughout the year. 

    The Jones & Roth CPAs and Healthcare Advisors team will be available at our booth #76 to answer any questions you may have related to financial topics within your practice management role. 

    We will also be gathering feedback about hot topics for our next series of healthcare webinars. We have some excellent presentations coming up soon that you won’t want to miss —be sure to pick up a schedule of our 2019 webinars at the conference! 

    As always, please drop by our booth #76 to introduce yourself and say hello to a Jones & Roth Healthcare team member. We welcome the opportunity to learn more about your practice and your challenges. We “speak practice management” and would love to start that conversation with you at the conference.  

    Join our Roundtable Session at the
    PNW Medical Managers Conference

    “Benchmarking Your Practice Key Performance Indicators”
    Thursday, May 9 at 1:15 p.m.

    Don’t forget to mark your conference calendars with the roundtable session led by our Jones & Roth Healthcare Advisors. During this session on Thursday, 5/9, at 1:15 p.m., Elliott Tracy, CPA and Brian Newton, CPA will be discussing Benchmarking Your Practice Key Performance Indicators. It will be a terrific opportunity to learn some best practices and hear how others are doing with this important management tool. 

  • 2019 State of the Medical Practice

    2019 State of the Medical Practice


    Our Healthcare Webinar series recently featured guest speaker Elizabeth Woodcock, MBA, FACMPE, CPC, nationally recognized expert on medical practice management, operations, and revenue cycle. As a follow up to her “2019 State of the Industry” webinar, she shares this article summarizing what medical practices can expect this year.


    2019 State of the Medical Practice

    By Elizabeth Woodcock, MBA, FACMPE, CPC

    On November 1, 2018, the Centers for Medicare & Medicaid Services (CMS) released the Final Policy, Payment, and Quality Provisions Changes to the Medicare Physician Fee Schedule for Calendar Year 2019. This highly anticipated, voluminous federal ruling outlines key reimbursement changes for 2019 – and beyond. Overall, physicians will experience a small upward bump in reimbursement, with the conversion factor increasing from $35.99 to $36.04.

    According to CMS Administrator Seema Verma’s separate November 8 announcement, it is worth noting that “exceptional performance” participants in the Merit-based Incentive Payment System (MIPS) will receive an additional, maximum 1.88% boost in 2019. Although that wasn’t the increase successful participants hoped for, only 3% of physicians are experiencing the federal program’s 4% decline. The lack of failure, ironically, left little to distribute to the “winners.”

    The federal ruling announced a multitude of new policies, but perhaps the most wide-reaching one pertained to the significant changes to the evaluation and management (E/M) codes. CMS is using a phased-in approach, starting with documentation requirement changes; the reimbursement modification will hit in 2021.

    The alteration to documentation reflects an easing of requirements: “…when relevant information is already contained in the medical record [for established patients], practitioners may choose to focus their documentation on what has changed since the last visit, or on pertinent items that have not changed, and need not re-record the defined list of required elements.”

    Furthermore, CMS asserts: “…for new and established patients for [E/M office] visits, practitioners need not re-enter in the medical record information on the patient’s chief complaint and history that has already been entered by ancillary staff or the beneficiary.”

    Both of these declarations may signal an opportunity to alter or revise existing workflow related to recording key elements of the visit although CMS makes it clear that the changes are optional: “Practitioners should still review prior data, update as necessary, and indicate in the medical record that they have done so. We note that this policy to simplify and reduce redundancy in documentation is optional for practitioners, and they may choose to continue the current process of entering, re-entering and bringing forward information.”

    Per CMS, “For CY 2019 and 2020, we will continue the current coding and payment structure for E/M office/outpatient visits, and, therefore, practitioners should continue to use either the 1995 or 1997 versions of the E/M guidelines to document E/M office/outpatient visits billed to Medicare for 2019 and 2020 (with the exception of our final policy to eliminate redundant data recording).”

    As of 2021, CMS is allowing physicians to choose the level of the E/M service based solely on time regardless of the time involved in counseling and/or coordination of care, although it is important to note that the agency’s emphasis is that there is a requirement to document that the visit was “medically reasonable and necessary.”

    For CY 2021, the codes 99212 through 99214 and 99202 through 99204 will be collapsed into single rates for established and new patients, respectively. CMS is also creating new add-on codes – GPC1X and GCG0X, respectively – for the “additional resources inherent in visits for primary care and particular kinds of non-procedural specialized medical care.” In addition, practitioners will be able to signal an “extended visit” with a new add-on code to be used for additional resources. The new payment rates – set to go into effect in 2021 – are highlighted in this table.

    Finally, CMS is eliminating the requirement for a home visit to be substantiated by “remov[ing] the requirement that the medical record must document the medical necessity of furnishing the visit in the home rather than in the office.”

    Although the E/M changes represent a significant departure from current practice, the new payment for virtual care is truly groundbreaking. Administrator Verma declared when the ruling was released, “(F)or the first time in 2019, Medicare will pay doctors for virtual check ins with their patients, virtual consultations between physicians, evaluation of remote pre-recorded images and video…”.

    CMS specifically stated that these visits are not telemedicine encounters so that they are not subject to the geographic and other restrictions on telehealth services.

    As of January 1, 2019, CMS offers two new payable codes:

    Brief communication technology-based service, e.g. virtual check-in, by a physician or other qualified health care professional who can report evaluation and management services, provided to an established patient, not originating from a related E/M service provided within the previous 7 days nor leading to an E/M service or procedure within the next 24 hours or soonest available appointment; 5-10 minutes of medical discussion, e.g. virtual check-in.

    G2010: Remote evaluation of recorded video and/or images submitted by an established patient (e.g., store and forward), including interpretation with follow-up with the patient within 24 business hours, not originating from a related E/M service provided within the previous 7 days nor leading to an E/M service or procedure within the next 24 hours or soonest available appointment.

    CMS notes: “We are finalizing that the follow-up with the patient could take place via phone call, audio/video communication, secure text messaging, email, or patient portal communication.”

    Furthermore, CMS asserts: “remote evaluation of recorded video and/or images submitted by an established patient…allow[s] practitioners to be separately paid…”

    Verbal consent should be noted in the medical record for each billed “virtual visit,” although CMS expressly points out that electronic consent can be gathered for the G2010 service. There is no frequency limitation, although CMS declares its intention to analyze utilization in the coming year. CMS is not requiring any service-specific documentation requirements for this service, but it must be “medically reasonable and necessary” in order to be paid by Medicare. The payment rate is ~$14 for either service, and the services are subject to beneficiary cost sharing, which means that you must bill the patient for their portion of the financial responsibility, typically the co-insurance.

    CPT codes 99451, 99452, 99446, 99447, 99448, and 99449 describing Interprofessional Consultations were formulated years ago, but they never had payment status. CMS’ stance changes in 2019, allowing payment for consultation between “practitioners that can bill Medicare independently for E/M services.” Like the other codes cited herein, Medicare requires the patient’s verbal consent to be noted in the medical record, as beneficiary cost-sharing applies.

    In addition to these new codes and payment policies, CMS added two CPT codes for prolonged preventive services to the list of payable telehealth services, a modifier to distinguish telestroke services, “virtual communication” codes for community health centers, and telehealth-based home dialysis monthly ESRD-related clinical assessments.

    Furthermore, CMS adds new payable services related to the opioid crisis. Instituting a provision from the Substance Use-Disorder Prevention that Promotes Opioid Recovery and Treatment (SUPPORT), CMS will include the patient’s home as a “permissible originating site for telehealth services furnished for purposes of treatment of a substance use disorder or a co-occurring mental health disorder” after July 1, 2019.

    Payment amounts for drugs under Part B will be reduced, although the impact will be limited as the policy only applies to new drugs and only to the time period when an ASP (average sales price)based payment limit is not available: “WAC [wholesale acquisition cost]-based payments for new Part B drugs will utilize a 3 percent add-on in place of the 6 percent add-on that is currently being used.”

    Welcome news to physicians involved in imaging, CMS reduced the restrictions on supervision of registered radiologist assistants (RRA) and radiology practitioner assistants (RPA), replacing the “personal” supervision to that of a direct level of supervision as permitted by state law, and state scope of practice regulations.

    CMS officially discontinues the functional reporting requirements for outpatient therapy services furnished on or after January 1, 2019, although they can still be reported in the coming year if the practice so chooses. For physical and occupational therapy, there are two new payment modifiers – CQ and CO – to identify services furnished by assistants.

    Therapists are among the practitioners now considered eligible for participation in the Merit-based Incentive Payment System (MIPS); the list of participating providers is expanded to include: physical therapists, occupational therapists, qualified speech-language pathologists, qualified audiologists, clinical psychologists, and registered dietitians or nutrition professionals. Notably, these new, eligible practitioners will automatically be assigned a zero percent weighting for the Promoting Interoperability category of MIPS.

    The minimum threshold for MIPS participation in 2019 is 30 points, and exceptional performance was raised to 75.

    In addition to the fact that participants must use 2015 Edition certified EHR technology in 2019, the government made changes to each of the MIPS reporting categories:

    • Adding 8 new quality measures, and removing 26; offering a small-practice bonus score.
    • Increasing the cost category to 15% of the total MIPS score, bumping quality down to 45%; adding payment-standardized, risk-adjusted episode-based measures for cost analysis.
    • Adding 6 new improvement activities, modifying 5 and removing 1.
    • Changing the old “meaningful use” (and, subsequently, advancing care information) category to “promoting interoperability,” with four all-or-nothing categories: (1) eRx; (2) health information exchange; (3) provider-to-patient exchange; and (4) public health and clinical data exchange. Exclusions are available for small practices (15 eligible clinicians or less), as well as certain categories based on this broad exclusion: “Any MIPS eligible clinician who is unable to implement the measure for a MIPS performance period in 2019 would be excluded from this measure.”

    Attestations can be submitted via “direct, login and upload,” or “login and attest,” replacing the EHR and registry submission terminology for reporting. CMS finalized a policy to allow clinicians, who otherwise would have been excluded under the low-volume threshold, the option to participate in MIPS. Once a physician chooses to opt in, however, the decision is irrevocable for the participation year, and he or she is subject to the penalty. As it relates to exclusions, CMS clarified that the minimum volumes of patients – 200 patients – and allowed charges – $90,000 – are based on covered professional services. Finally, the 200 was also applied to professional services so that the exclusion also applies if not more than 200 services were rendered.

    CMS’ November ruling follows on the heels of the American Medical Association’s (AMA) issuance of the 2019 CPT Codes in September. There are a total of 335 changes – 212 codes added, 73 deleted and 50 revised – heading into the new year, to include three new remote physiologic monitoring codes (99453, 99454, and 99457), as well as two new interprofessional internet consultation codes (99451 and 99452), all five of which CMS agreed to cover as a paid service. In addition to these codes, the AMA announced new and revised codes for skin biopsy, fine needle aspiration biopsy, adaptive behavior analysis, and central nervous system assessments including psychological and neuropsychological testing.

    2019 is certainly another exciting year in practice management, with novel challenges, but also new opportunities.

    About the Author

    Elizabeth Woodcock, MBA, FACMPE, CPC (elizabethwoodcock.com) is a professional speaker, trainer, and author specializing in medical practice management. 

    Elizabeth has focused on medical practice operations and revenue cycle management for more than 15 years. She has authored several best-selling practice management manuals and textbooks and published dozens of articles in national health care management journals.

    She is a Fellow in the American College of Medical Practice Executives and a Certified Professional Coder. In addition to a Bachelor of Arts degree from Duke University, she completed a Master of Business Administration in health care management from The Wharton School of Business of the University of Pennsylvania.

    © 2019 Woodcock & Associates. Reprinted with Permission.

  • Healthcare Webinar “2019 State of the Industry”

    Healthcare Webinar “2019 State of the Industry”

    Originally presented as a live webinar, author and healthcare practice expert Elizabeth Woodcock, MBA, FACMPE, CPC gave us a sneak peek at what medical practices can expect in 2019.

    VIEW WEBINAR

    “The times they are a changin’…” This mantra rings true for every practice across the country. Instability seems to be the norm, from the commercial payer market to Medicare. Never before has the business of medical practice been so challenging–yet knowledge is power. Getting the “inside scoop” on the trends impacting your practice is key to your success in navigating this sea of change. 

    In this timely session, Elizabeth Woodcock, a nationally recognized expert on medical practice management, operations, and revenue cycle, shares her predictions and tips for this year.

    You’ll Learn: 
    • How to successfully participate in the 3rd year of the Quality Payment Program
    • Best practices for managing increasing patient financial responsibility
    • Opportunities to take advantage of Medicare’s new virtual communication codes
    • Massive overhaul to Evaluation and Management coding requirements

    This Webinar is for:
    • Practice Managers
    • Physicians
    • Clinic Financial Managers
    • HR Managers

    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Our Speaker:

    Elizabeth Woodcock, MBA, FACMPE, CPC is a professional speaker, trainer, and author specializing in medical practice management.

    Elizabeth has focused on medical practice operations and revenue cycle management for more than 15 years. She has authored several best-selling practice management manuals and textbooks and published dozens of articles in national health care management journals.

    She is a Fellow in the American College of Medical Practice Executives and a Certified Professional Coder. In addition to a Bachelor of Arts degree from Duke University, she completed a Master of Business Administration in health care management from The Wharton School of Business of the University of Pennsylvania.

  • Healthcare Webinar “Ask the Experts: Protecting Your Practice from Fraud”

    Healthcare Webinar “Ask the Experts: Protecting Your Practice from Fraud”

    Healthcare providers face numerous fraud and security risks, from embezzlement and theft to ransomware and data privacy. Implementing internal controls and complying with local, state, and federal regulations can be difficult for providers who already focus on a range of priorities, including patient care delivery, payer compliance, medical billing, and revenue cycle management.

    In this complimentary online webinar, our panel of experts will present accounting, legal, and risk management perspectives for protecting your practice.

    Learning objectives:
    • Analyze fraud and abuse prevention policies and compliance programs
    • Learn how to establish and maintain accounting controls and safeguards
    • Understand how to ensure patient privacy and safety
    • Learn how to mitigate risk and protect practice assets

    Watch the Webinar

    Presented by:

    Nicole McOmber, CPA
    Healthcare Advisor, Jones & Roth

    Jeremy Prickel, CPA
    Healthcare Advisor, Jones & Roth

    Logan Haugen
    Risk Management Expert, Ward Insurance

    Kevin Burgess
    Attorney, Watkinson Laird Rubenstein

    Dan Olson
    Attorney, Watkinson Laird Rubenstein

  • Practical Management for Independent Practices

    Practical Management for Independent Practices

    In this post, Lonnie Hirsch of Hirsch Healthcare Consulting has identified the Top 10 Challenges that physician-owned independent practices face.

    The list includes financial and profitability challenges, the emotional states of being overwhelmed and confused, time and resource constraints, physiological barriers to success, and more.

    For each example, Mr. Hirsch includes solutions for the challenges that are plaguing independent practices. This post is an engaging and insightful look at problems and solutions for physicians, practice managers, and staff who are working in clinics that are fighting to stay independent.

    Read the full blog post:  https://hirschhealthconsulting.com/top-10-reasons-physicians-struggle-remain-independent/

  • Potential Strategies for Physicians When Considering The New 20% Pass-Through Deduction

    Potential Strategies for Physicians When Considering The New 20% Pass-Through Deduction

    Tax reform, commonly referred to as the Tax Cut and Jobs Act, has many new provisions that became effective for tax years beginning January 1st, 2018. One provision in particular created a deduction up to 20% of “qualified business income” earned from pass-thru entities and sole proprietors. The deduction will be claimed on individual owners’ tax return Form 1040 and is commonly being referred to as the Section 199A deduction (referencing the Internal Revenue Code), or the 20% qualified business income deduction (QBID).

    Business income is eligible if the company is structured as a Sole proprietorship, a Partnership, or an S-corporation. C corporations are not eligible to take this deduction. Personal taxable income must be less than $315,000 for a married filer or $157,500 for a single filer to avoid the deduction being phased out. The deduction is fully phased out at taxable income of $415,000 for a married filer and $207,500 for a single filer.

    The deduction is subject to a host of qualifications and limitations. Taking advantage of this new tax savings opportunity requires careful strategic tax planning. We have listed our top 5 strategies to be considered for healthcare practice owners.

    1. Increased Retirement Plan Contributions
    Increasing retirement plan contributions can reduce taxable income. Consider increasing contributions to an existing plan and consider if establishing a cash balance plan might be an additional vehicle for increasing contributions.

    2. Employing Children in Your Practice
    You may have an opportunity to employ your children and pay them the highest reasonable rate for their work. Now each child can earn up to $12,000 per year free of federal income tax.

    3. Review Personal & Business Expenses
    Consider whether some expenses can be captured as business expenses such as meals, phone, health insurance, travel, auto, etc.

    4. Take Advantage of Depreciation
    Review all depreciation schedules and opportunities to keep income under the deduction thresholds.

    5. Health Savings Account
    Establish and fund a Health Savings Account (HSA). Coverage under an HSA can provide tax-deductible contributions of up to $6,900 for a family and an additional $1,000 for each spouse age 55 or older.

    Though tax reform is complex with lots of qualifiers and limitations careful tax planning can produce significant tax savings.

  • Depreciation Tips for Small Healthcare Clinics

    Depreciation Tips for Small Healthcare Clinics

    Growing your practice by investing in new high-technology medical equipment is one of the best strategies for the success of your business. Interest rates are still very low and business loan interest is still 100% tax deductible. The newest technology gives you an advantage over your competition, both in marketing and quality of care.

    There’s no denying that investing in new medical equipment is an investment in your success. Taking a big tax deduction on equipment in the year of purchase can be a huge benefit to your practice. Unfortunately, it’s also very common for it to become a five-year financial burden that some practices never recover from. The cookie-cutter approach to accelerated depreciation can hamstring the growth of your practice.

    How is this possible? Accountants love to talk about the time value of money, and it’s true that a deduction today is worth more than the same deduction next year. But what happens in three years when you are still paying off the equipment loans, your taxes have gone through the roof, and the loan principal payments are not tax deductible? Will you have had enough growth by then to sustain that kind of cash outflow? Does it make sense to save fifteen cents on the dollar today when you could be in the 35% tax bracket next year?

    The answer is maybe. It is not a simple question, and careful consideration and planning is the key. Your personal cash flow needs, business loan payments, projected practice growth, and many other factors all play into determining the best strategy for your new equipment or practice purchase.

    Avoid the landmines and make the most of your opportunities by consulting a healthcare-specific tax professional. There are too many variables and too much at risk to use the cookie-cutter approach.